Jun
16
16
It Is What It Isn’t
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One of the laziest phrases I’ve heard is “It is what it is”. Besides being devoid of much intellectual content, it is meant to console or keep us statically content with some situation apparently out of our control.
But what if it is… what it isn’t?
I mean, what if we dare to question those limits, push the boundaries, challenge the norms?
Sometimes questions like this are what bust open boxes, and allow new possibilities.
Popularity: 8%
Tags: creativity, questions
Author: Alex Rodríguez
Alex is a Visual & Interaction Creative at Mindclay, with his base being Motion Graphic Design. He's written and maintained several blogs and podcasts since 2004, but has been immersed in online social media since 1992. He frequently whips up a badass espresso at the office, stuff of legends (seriously, you gotta try it if you ever spin by). You can follow him on Twitter: @alxrodz, and connect with him via LinkedIn and Facebook.
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Prolific as always, Mr. Rodriguez. That phrase (though I've admittedly used it) has always bothered me. Not the phrase itself, but its meaning. It's like, "sure, it's not good enough, or doesn't work somehow, but it is what it is."
You got it, Sarah! That's exactly the point. Conformity sometimes impedes the possibility of great things. :)