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Permanent Perpetual Motion
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As the creative industry continues to evolve with every second, it’s become very apparent how constant innovation is rapidly becoming the key factor in sustained success, not only in discovering client solutions but also in our daily internal solutions. As creativity and technology continue to blend into one tapestry, innovative thinking becomes the fuel behind the idea. When innovative conversation is shut down, not encouraged or avoided, that fuel slowly burns away. The one constant in our daily motion is that innovative thinking never stops; in a weird way it becomes the DNA of a team…a successful team. I equate it to the simple metaphor of how certain species must keep moving in nature to live….to stay relevant we must maintain a state of perpetual motion! Innovative conversation typically starts with questions not yet connected to a defined solution, the why’s and how’s that bounce back and forth with an energetic fear. When a person feels that slight pinch of fear at the table…chances are pretty good your going down the path of innovative thought…or a looming disaster, either way it’s going to be a ride riddled with lessons to absorb. The other alternative in the creative industry today is staying safe with a slow decent into the fog…alright maybe that’s a little dramatic but I believe without innovation being constantly brought to the table, you begin to slowly loose the partners that gravitate towards the “that’s crazy but it just might work” conversations.
Image by laurie.mcgregor via Flickr
The awesome thing about innovation is it can be big or small, for the masses or just a tiny group. The reason I touch on this topic is because it’s more about gearing the brain and body to stay in a constant motion of innovative thinking, your not going to pump out inspiring solutions on a daily basis but if you foster the concept of keeping yourself and those around you in a constant state of “on”, problem solving through innovation becomes part of the daily flow. I’m lucky enough to work with innovators each day, a group of creative’s who not only think about what it’s going to look like, but how can it perform better, faster, differently! Currently we’re applying our innovation across the board, from custom notification feeds for our own office to experimenting with geo-location technology for our clients. All of this is being done because we are in a constant state of motion. This will go down as one of the most innovative and exciting times in our generation, a few us in this industry will get to play on the front-lines, no matter the size of the contributions we make – the time is now…..keep moving!
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Author: Marc Battaglia
Marc is the Creative Director at Mindclay.
4 Comments to “Permanent Perpetual Motion”
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I've often heard of great inventions like these. THe news is usually followed by a snippet about some huge corporation paying the guy billions for exclusive use of the invention, and then putting it to sleep.
I have my doubts about perpectual motion, mostly because I have studied it so much. But then again nothing is impossible even though I am a skeptic. I just think better machines can be made to run more efficiently or without the use of gasoline. I am more into a different power source or combinations of different alternatives.
There was a long discussion about this on the Partsexpress forum regarding the deterioration of the magnet on a speaker driver (Yes, before coming to this forum, I spent 2 years heavily studying home theater sound) due to magnetic interaction with surrounding metals or magnets. We came to the conclusion that a magnet interacting with a metal, holding the same position over time, would have little to no effect on the magnet; but if you were to have multiple magnets sitting next to each other so that their fields could interact, it would in fact shorten the life span by altering the current of the field, and contorting it enough so that its sustainability goes down. But of course, that was just our conclusion.