Incidental Media: The Now and The Soon-To-Be

I just came across an interesting short film entitled “Incidental Media”.

It talks about the mixing of media devices and services found in today’s culture, including how our brains deal with the App culture, and the large scale information streaming (such as social media and the news).

The film then goes on to explore and experiment with what tools might be used in the near future for social media and marketing, and it shows some pretty innovative and eye-grabbing concepts!

(I especially enjoyed the idea of the minimalist color spots toward the end of the film.)

Enjoy this video, and consider just how plausible many of these ideas are!

Media surfaces: Incidental Media

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