What App Are U?

Drum roll please…The latest results are in from our companies 1st nonscientific unofficial poll on the apps we use and the findings are incredible….ok maybe not incredible but it was a fun exercise that got me thinking about a few things. The actual specific apps themselves weren’t the interesting part but rather we all seemed to fall into the same categories of apps. Just about all of us had music apps as our top picks followed by social media apps and then rounding out the list was gaming and entertainment. So what does this tell me about our group, well we’re music savvy social gamers that enjoy a good laugh. It was surprising with so many apps categories out there; the music category seemed to dominate our picks. I wonder if that’s a general normality or a reflection of how much music plays such a strong role within a creative group.

Beyond the musical aspect, the biggest eye opener for me was the team also included their kid’s top picks as well. I’m personally not a parent so I was really surprised at how kids are already app savvy and smart phone capable at such a super young age. That really impressed me on many levels and was something I did not expect to get from the survey. In the end, the poll told more about how quickly the next set of fans, consumers and audiences are going to be engaging with us rather then shedding light on our own digital tastes. It reminded me that the digital audience coming right around the corner is going to stretch the realm of reality, capability and add rocket fuel to our imaginations!  I think the next staff poll I do on emerging technology will include all ages!

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