“Viva la evolution”

Those of us in the creative industry are very lucky to be working during one of the most innovative and amazing technical evolutions. The options of how, where and when we communicate and sh0w our work is nothing less then awesome!

Take for instance product integration…the fact that the new Jeep is written into the Call of Duty “Black Ops” game storyline and then is launched in real showrooms as a “Black Ops” edition, screw production integration….that’s product-melding!  With all that said I think the potential of our technology is only scraping the surface of how our industry will be applying them in the near future.

As we begin to explore geo-location opportunities or social gaming concepts, I can’t help to think in a few years from now we’re going to look back with a nostalgic smile on “check-ins” or 3D content much like how we currently look upon the Atari. No doubt we’ll be using a form of it, but I think it will evolve into such a distant and far advanced relative that the original uses will seem almost medieval. I’m thankful everyday on my way into work that I get to create ideas in such an exciting time, months from now we’ll have an entire new way to share, send and communicate the next idea. I’m sure some people will say that it’s too much too fast, that the creative is getting buried by the delivery….in some cases that might be true. But if you sit back and think about it, we get to do what we love and tinker with our ideas during the most revolutionary time in our industry…..man, I can’t wait for tomorrow!

Popularity: 4%

It’s Alive!!

Yes. Much like Frankenstein’s monster, the MindoMondo blog has been re-animated… only this time without Gene Wilder.

As a novice to the blogging community, the idea of writing a blog for people to see – my peers as well as complete strangers – is a little daunting, to say the least. It makes me think about the sheer number of people on the internet actively willing to gobble up as much information as possible, as quickly as possible. It makes me think about my own internet habits…

Not unlike a person suffering from obsessive compulsive disorder, who has to click the light switch three times, then tap their nose three times, then tapdance through the livingroom in a specifically coordinated routine just to get to the kitchen, I find myself under a similar compulsion while on the internet.

Let me back up.

A few years ago, I was an avid reader. I painted. I watched an array of movies. I socialized. Not to say I don’t still do these things, to an extent. But looking at my life then versus now makes me wonder… what happened?

What happened was the explosion of online availability. Over the last several years, the need – and immediate availability – for online material has spread through our culture like a brushfire.

Our daily lives have evolved into a constant flow of information – important or otherwise – into our rapidly hungering brains. We get home and sit in front of the computer (many of us after working a full day in front of a computer) just to connect with others doing the exact same thing.              Status update: Just got home from work.

And like robots, we commence the automated review of our typical sites: Twitter, Facebook, Woot, Etsy, AOL News, Living Social, Hulu, Ebay, Amazon, YouTube. We might throw in a game of Farmville or Bejeweled in there just to mix it up.

Not to bash the internet or anything, it’s great. Obviously, it’s so great that it can consume any life otherwise. …Like mine. These days. But that’s another story. :)

And, though there is also the argument that personal relationships have evolved as well, it has to be said that – through the use of this constant stream of Shares and Links and Status Updates – perhaps these relationships have not devolved, but simply changed into something new.

And with the ongoing and inevitable changes in internet trends, we (like frontier people, or those who were around when the telephone was invented) have to break down the walls in our brains and just say, “ok, we can roll with that.”

Popularity: 10%